This page shows how the PELEG brand system becomes a cleaner enterprise UI, product identity, and scalable workflow foundation.
A focused product-modernization case for ODYSSEA, PELEG’s travel operations and reservation management platform.
ODYSSEA / PELEG PRODUCT ECOSYSTEM
Modernizing ODYSSEA as the product layer of PELEG
Brand Identity • Multi-Client System • Design System • B2B Travel-Tech
Role
Product redesign, UI modernization, logo refresh, and component foundation.
Product
ODYSSEA is PELEG’s travel operations and reservation management platform.
Connection
A product case that extends the PELEG master-brand system into daily operational workflows.
Focus
Simpler navigation, clearer hierarchy, reusable components, and modern enterprise patterns.
Shortcut
For the full brand architecture and PELEG system story, continue to the PELEG case study.
01 / THE CHALLENGE
A strong product ecosystem with an outdated identity
PELEG’s products served travel agencies and tour operators for decades, but the visual identity no longer reflected the company’s maturity or technological value. The brand felt fragmented, dated, and disconnected from the operational B2B systems behind it.
02 / BRAND ARCHITECTURE
Designing a master brand for multiple systems
PELEG is not a single-product brand. It operates as a parent company for several specialized travel systems. The rebrand was built around the PELEG master brand first, creating a foundation that could extend into products such as Odyssea while keeping each system recognizable.
Atlantis
Domestic tourism
PELEG
Master Brand
Odyssea
Wholesale & retail
Ofek
Seminars / NGO
Congressor
Conference system
Comingo
Incoming tourism
03 / LOGO CONCEPT
Logo concept inspired by movement, sea and confidence
The ODYSSEA mark can be presented through a compact visual board: flight, freedom, innovation, motion, confidence, speed, power, and sea. This keeps the logo story emotional and clear without repeating the full PELEG brand case.
04 / PRODUCT MODERNIZATION
Turning the PELEG system into a cleaner enterprise UI
The ODYSSEA redesign applies Material Design logic to real operational work: reusable components, clearer navigation, table-heavy screens, status states, filters, actions, and scalable workflows. The goal is not to retell the whole brand story, but to show the product result.
05 / PRODUCT FOUNDATION
Turning the brand into a practical product foundation
The rebrand was not designed as a marketing layer only. It became a practical foundation for dense B2B interfaces: bilingual Hebrew-English workflows, status-heavy tables, operational alerts, financial rules, and repeated decision points. Material Design conventions helped translate the identity into clearer hierarchy, components, forms, tables, review states, and scalable interface patterns.
06 / ODYSSEA EXTENSION
Extending the master brand into a product identity
After defining the PELEG master brand, the same visual logic was extended into Odyssea, one of the company’s core systems. The result keeps Odyssea connected to PELEG while giving the product a clearer, more modern identity that can live inside a functional B2B interface.
07 / PROCESS STORY
The thinking process behind the rebrand
1
Audit
Reviewed legacy materials, product logos, outdated assets, and inconsistencies across PELEG’s ecosystem.
2
Align
Aligned with stakeholders on what the brand needed to communicate: trust, technology, travel, clarity, and continuity.
3
Design
Explored visual directions, refined the strongest concept, and built the logic behind the new identity system.
4
Extend
Prepared assets and product-facing rules so the identity could scale across systems, screens, and future handoff.
Before
After
08 / FINAL RESULT
A modern identity system for a legacy travel-tech company
The refreshed PELEG identity transforms the company from a fragmented legacy look into a clearer, more professional, and scalable travel-tech brand. The new system strengthens recognition, supports multiple products, and creates a stronger foundation for future B2B product design work.
