top of page

The Full Menu

A selection of projects from recent years, spanning complex digital products, enterprise systems, customer experiences, brand transformation, and visual design.

AMBASSADOR

A premium concierge and card management platform designed for high-net-worth clients. As the sole Product Designer, I developed the brand identity and led the end-to-end UX/UI design of the iOS MVP and supporting web experience — from user research and secure onboarding to card management, service requests, and approvals.

Ecosystem for Travel

A customer-facing B2C booking layer built on the WG3 platform, turning managed travel products and content into one consistent experience across brands and devices.

CRYPTO WALLET

EPal lets anyone be their own bank. As the sole product designer, I researched the leading buy-and-sell crypto platforms and stripped away the visual noise - so every screen keeps the user focused on one simple task, across iOS, Android and desktop.

Web Guru 3 Pro

A nearly 15-year-old WebGuru2 platform was rebuilt from scratch into WebGuru3 Pro - a modern, scalable browser-based desktop product for complex travel content, pricing, campaigns, bookings and operational workflows.

Israir (He)

After launch, I led the redesign of selected user journeys and interface components based on user research, QA findings, and business requirements. The goal was to reduce friction, improve usability, and create a more consistent experience across the platform.

Neosurf

Sole Product Designer on the end-to-end redesign of Neosurf's legacy mobile experience across Android and iOS - registration, vouchers, wallet, money transfer and transaction history.

Feuerstein

​Cognitive Assessment System

Sole product designer for 2.5 years, turning fragmented printed-assessment logic into a role-based digital platform for educators, clinicians and institutions.

PELEG

A complete logo redesign and visual identity refresh for PELEG, a travel technology company specializing in flight systems, booking platforms, travel operations, and back-office management solutions.

VERTE CARE

A complex monitoring and operational management system designed for large-scale commerce environments, combining live analytics, logistics visibility, event monitoring, inventory tracking, and operational decision-making into a unified experience.

ODYSSEA

A complete redesign and modernization project for ODYSSEA, PELEG’s travel operations and reservation management platform.

The project focused on transforming a legacy desktop-based system into a modern enterprise travel platform with a cleaner UI, scalable design system, and updated product identity.

The Full Menu

Projects from recent years across product design, complex systems, digital transformation, and brand evolution.

View the Menu
bottom of page