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The Full Menu

A selection of projects from recent years, spanning complex digital products, enterprise systems, customer experiences, brand transformation, and visual design.

Ecosystem for Travel

A scalable B2C experience connecting multiple brands, platforms, and travel journeys within one consistent product system.

Web Guru 3 Pro

A nearly 15-year-old WebGuru2 platform was rebuilt from scratch into WebGuru3 Pro - a modern, scalable browser-based desktop product for complex travel content, pricing, campaigns, bookings and operational workflows.

Israir (He)

After launch, I led the redesign of selected user journeys and interface components based on user research, QA findings, and business requirements. The goal was to reduce friction, improve usability, and create a more consistent experience across the platform.

CRYPTO WALLET

EPal lets anyone be their own bank. As the sole product designer, I researched the leading buy-and-sell crypto platforms and stripped away the visual noise - so every screen keeps the user focused on one simple task, across iOS, Android and desktop.

Neosurf

Neosurf is a voucher payment app for a young gaming audience, needing a visual and functional upgrade to grow a base of returning users.

Feuerstein

​Cognitive Assessment System

Designing a complex cognitive assessment ecosystem for educators, clinicians, and institutions worldwide.

PELEG

A complete logo redesign and visual identity refresh for PELEG, a travel technology company specializing in flight systems, booking platforms, travel operations, and back-office management solutions.

VERTE CARE

A complex monitoring and operational management system designed for large-scale commerce environments, combining live analytics, logistics visibility, event monitoring, inventory tracking, and operational decision-making into a unified experience.

ODYSSEA

A complete redesign and modernization project for ODYSSEA, PELEG’s travel operations and reservation management platform.

The project focused on transforming a legacy desktop-based system into a modern enterprise travel platform with a cleaner UI, scalable design system, and updated product identity.

The Full Menu

Projects from recent years across product design, complex systems, digital transformation, and brand evolution.

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